What if fun and engagement
met Fitness & Health?

That's How Everything Started...
That's How Everything Started...
That's How Everything Started...
That's How Everything Started...

From a dream to
a successful experiment.

In 2019 we started to materialize our dream, with our first pilot opening a club inside another club. After years of research in psychology, nudging and game design, we could finally explore what real-world users felt while using our product - and we could measure almost immediately a shift towards more motivation.

People who didn’t like to exercise, all of a sudden, were sticking with exercise for the first time in their lives.

Commercial Club
construction & success.

The first test gave us the energy to keep pushing forward. During the 2nd Covid shutdown, we invested all of our personal finances to launch the very first BHOUT Club - the Lab!

Most of the construction work was actually done by our team - so we can say we have sweat, tears and some blood invested in those walls. During this pandemic time we noticed a shift in consumer behavior, as people were moving into a more hybrid way of consuming exercise - home, gym, office, and others.

Time to step up the bag
to a whole new level.

We always believed that our boxing bag needed to deliver amazing experiences independently of people’s location.

With that in mind, we designed the BHOUT Bag - the very first boxing bag with a brain that would include future-proof technology.

Created & supported by an amazing team.

Mauro Frota
Co-founding CEO
Pedro Barata
Co-founding CXO
Salvador Barros
Head of Growth
Mário Santos
João Oliveira
BHOUT Club Manager
Sérgio Sousa
Head of Movement Experience
Pedro Serra
Deodato do Ó
Head of Club Expansion

That stands for these core values👇


Simple and user friendly to make it more accessible, democratic and fun.


Everyone is different. We acknowledge and celebrate each individual.


We are what we are. We don’t hide or pretend.


BHOUT makes a diference. Everything we do has a punch, gets noticed.


Eternally evolving. Driving the fitness world forward. Creating new rituals and trends.


We are a team of many. To build a community we have to build connections, using technology, creating live experiences.

Unlock a new era of training with Bhout.
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Unlock a new era of Training with BHOUT.
Unlock a new era of Training with BHOUT.
BHOUT community
A community where everyone belongs.
The future of fighting esports is BHOUTiful.