From a dream to a successful experiment.
In 2019 we started to materialize our dream. After years of R&D in our garage, we finally started testing the premises of what would become the BHOUT tech with real users. Psychology, gamification principles and nudging research all were built into the first technology proven to influence human behavior and motivation.
Commercial Club construction and success!
This first test gave us the energy to keep pushing forward. During the 2nd Covid shutdown, we invested all of our personal finances to launch the very first BHOUT Club - the Lab! Most of the construction work was actually done by our team - so we can say we have sweat, tears and some blood invested in those walls. During this pandemic time we noticed a shift in consumer behavior, as people were moving into a more hybrid way of consuming exercise - home, gym, office, and others.
Time to step up the bag to a whole new level.
We always believed that our boxing bag needed to deliver amazing experiences independently of people’s location. With that in mind, we developed the very first boxing bag with a brain that would include future-proof technology - the BHOUT Bag.
