Who We Are

This is our amazing team.

Bhout Team
What Drives Us at BHOUT

What if Fun & Engagment met Fitness & Health?

Being fit should not be another to-do.
It should be fun & engaging.

People simply stop doing what they don’t like. 40%-65% of individuals abandon fitness activities in 3 to 6 months after having started.

In the US, 40% of the population are obese and 100M Americans have diabetes/prediabetes. The total cost of chronic diseases due to obesity/overweight is $1.72t.

Our Story

This is how everything started...

From a dream to a successful experiment.

In 2019 we started to materialize our dream. After years of R&D in our garage, we finally started testing the premises of what would become the BHOUT tech with real users. Psychology, gamification principles and nudging research all were built into the first technology proven to influence human behavior and motivation.

Commercial Club construction and success!

This first test gave us the energy to keep pushing forward. During the 2nd Covid shutdown, we invested all of our personal finances to launch the very first BHOUT Club - the Lab! Most of the construction work was actually done by our team - so we can say we have sweat, tears and some blood invested in those walls. During this pandemic time we noticed a shift in consumer behavior, as people were moving into a more hybrid way of consuming exercise - home, gym, office, and others.

Time to step up the bag to a whole new level.

We always believed that our boxing bag needed to deliver amazing experiences independently of people’s location. With that in mind, we developed the very first boxing bag with a brain that would include future-proof technology - the BHOUT Bag.

The values that run through our veins 👇


Simple and user friendly to make it more accessible, democratic and fun.


Everyone is different. We acknowledge and celebrate each individual.


We are what we are. We don’t hide or pretend.


BHOUT makes a diference. Everything we do has a punch, gets noticed.


Eternally evolving. Driving the fitness world forward. Creating new rituals and trends.


We are a team of many. To build a community we have to build connections, using technology, creating live experiences.

Are you one of us?


Bhout Man

Strike your way to a great shape.

Exercise can feel like a constant battle of motivation and determination. We’ve created an experience that helps you to get in the best shape of your life while learning a new skill. You will never want to miss a workout again.

Bhout Community

Be part of BHOUT community.

Share your workouts with friends. Challenge and support each other. The perfect combination of fitness, gaming, fun and connection. Friends that BHOUT together, stay together.

Are you one of us?


Bhout Kid

Workout daily with maximum flexibility.

Morning, evening, night, 5 or 50 minutes. You define the pace, time, duration, intensity. You are in control.

Bhout Woman

Compete, grow and learn with BHOUT.

Every strike to the bag is tracked using the latest technology. Find your inner competitor and battle to become a BHOUT champion. Personalize every training session and exercise in the way that works best for you. Track your progress, earn badges, climb the ranks and grow with BHOUT.

Our future

A glimpse of the future we envision.

A day of a BHOUT family with a BHOUT bag.