Who We Are

That's How Everything Started...

From a dream to
‍a successful experiment.

In 2019 we started to materialize our dream. After years of R&D in our garage, we finally started testing the premises of what would become the BHOUT technology with real users. Psychology, gamification principles and nudging research all were built into the first technology proven to influence human behaviour and motivation.

Building the dream.

The first test gave us the energy to keep pushing forward. During the 2nd Covid shutdown, we invested all of our personal finances to launch the very first BHOUT Club - the Lab!

Most of the construction work was actually done by our team - so we can say we have sweat, tears and some blood invested in those walls. During this pandemic time we noticed a shift in consumer behavior, as people were moving into a more hybrid way of consuming exercise - home, gym, office, and others.

Introducing the most sophisticated
punching bag in the world.

We always believed that our boxing bag needed to deliver amazing experiences independently of people’s location.

With that in mind, we designed the BHOUT Bag - the very first punching bag with a brain that would include future-proof technology.

Created & supported by an amazing team.

Mauro Frota

Co-founding CEO

Pedro Barata

Co-founding CXO

Salvador Barros

Head of Growth

Mário Santos

COO

João Oliveira

BHOUT Club Manager

Sérgio Sousa

Head of Movement Experience

Pedro Serra

CTO

Deodato do Ó

Head of Club Expansion

That stands for these core values👇

Friendly.

Simple and user friendly to make it more accessible, democratic and fun.

Inclusive.

Everyone is different. We acknowledge and celebrate each individual.

Transparent.

We are what we are. We don’t hide or pretend.

Punch.

BHOUT makes a diference. Everything we do has a punch, gets noticed.

Curious.

Eternally evolving. Driving the fitness world forward. Creating new rituals and trends.

Connected.

We are a team of many. To build a community we have to build connections, using technology, creating live experiences.

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BHOUT community

A community where everyone belongs.

Know where we stand

The future of exergaming is here.

Join Waiting List

What is included in the package when I purchase the bag?

The package includes:
- The companion Screen
- The BHOUT Bag, with amazing technology and striking feeling;

- Two elastic resistances (Medium - 20lb/9kg & Heavy - 30lb/14Kg), to support the strength training exercises;

- Premium Boxing Gloves & Hand Wraps, to hit the bag with the best feeling and safety - depending on the demanded quantity.

- Access to the BHOUT App for checking all results, and chat with the community.

How can I get my BHOUT Bag?

The waiting list is open for organization to get the BHOUT Experience on their gyms, or fitness corners

What is the difference between the BHOUT bag and other boxing bags?

The BHOUT Bag is a boxing bag unlike all the others. It’s multi-layered system guarantees the best impact feeling.

It is the worlds first bag with a brain (i.e. a processor) that combines the impact information from the sensors on the body of the bag, with ones in the docking station and the 3D computer vision form the camera, integrated by our Artificial Intelligence system. All together, it allows you to know what kind of strike you are delivering (punches, kicks, elbows, knees), how many times, where and how hard. And future software releases will allow for more data and information.

How will the lights of the studio be recreated at home?

Inspired by videogames, the BHOUT Bag and App will automatically apply the right color in sync with the right music, every time.

Turn your training corner at home even more immersive. Just dim the lights and get transported to an all different environment, a mix between a gaming and fitness studio.

BHOUT Achievements

- #1 FitTech Early-stage Startup in Europe. London Connected Health & Fitness Summit [Nov 2022]

- Runner-up as the Most Innovative Fitness Facilities in the World. Fitness Industry Technology Council [March 2023]

- 4 Patents Pending. Our proprietary technology is a result of a lot of effort to build something new and special for you.

What if fun and engagement ‍met Fitness & Health?

From a dream to‍a successful experiment.

Building the dream.

Introducing the most sophisticated punching bag in the world.

Created & supported by an amazing team.

That stands for these core values👇

What if fun and engagement
‍met Fitness & Health?

From a dream to
‍a successful experiment.

Introducing the most sophisticated
punching bag in the world.